Top Reasons Why Regular Blogging Is Important For Your Business
1. Brings More Traffic to Your Site
When you create content that is relevant to your customer’s needs they are more likely to engage with it. Writing useful posts can alert your audience to how you can help them further. For example, a tips and tricks article gives an instant benefit to your audience.
Sharing your blog posts on social media allows for social sharing which in turn can attract new traffic to your site.
2. Fresh Content Increases Your SEO
Your SEO (Search Engine Optimisation) is how your website gets found by search engines like Google and others. Search engines use complex algorithms that change on a regular basis, but the principles behind SEO remain constant. When you feed your website or blog with new content, the search engines index it. The more relevant it is to what it is you do, the higher you will rank. The better the content is the better you will rank. Blogging is a great way to do this.
3. Position Yourself as a Leader in Your Industry
Only you know how much knowledge you have on your industry. You may have been working at it for decades or it may be a family business that has passed down through generations. In either case, you have a wealth of experience and expertise ready to be shared with the world. When you do so, your reputation as an authority improves.
4. Deepen Relationships with Your Audience
While some businesses may be happy with once off customers, most of us prefer to develop relationships with clients over time. When people trust us they bring return business and are more likely to recommend us to a friend. Giving your audience a regular peek inside the operations of your business, sharing your business values, or what drives you allows your audience to get to know you in a new, more substantial way.
Use your blog to interact with your audience. Respond to comments and encourage discussion on relevant topics. This regular interaction builds trust and a more solid audience base. If your blog is neglected, so too are your audience. And no one likes to feel neglected.
5. Convert More Browsers into Buyers
Insert links in your post that will bring the reader to the page on your website where they will find the direct solution to their problem. You can also promote an offer on your blog, which requires the reader to provide an email address. This offers an opportunity to add your reader to your mailing list to receive future marketing materials.
Regular blogging can be difficult. Especially when you have a busy company to run and customers to satisfy. While many business owners simply can’t find the time to blog regularly, others feel that they lack the skill to do so.