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October 26

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Date: October 26, 2020
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The AIDA Model For Content Marketing

Content marketing is used by many businesses as a means to promote products and services, building a brand image, and reaching out to a new audience. Content marketing can be very effective when the focus is on creating original content that appeals to the target audience. AIDA can help grab the att...

October 20

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Date: October 20, 2020
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Digital Marketing For SMEs

The way to succeed in today’s competitive market is by reaching your prospective customers quickly. The majority of the buyers are looking for products online. This presents a huge opportunity for SMEs’ to focus their marketing efforts towards investing in a wide range of digital methods that th...

October 18

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Date: October 18, 2020
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Google Adds AI To Algorithm

Each time Google updates its algorithm, it is moving a step forward in making the search experience easy and more relevant to the users. It is imperative to stay up-to-date with the latest features and updates by Google. As a part of the Search On 2020 event, Google made several announcements relate...

October 17

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Date: October 17, 2020
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Virtual Events Are For Real!

In-person events are a great way to network, make contacts, and distribute content. As businesses and governments look to tackle the impact of the pandemic, digital alternative for events has been the go-to option to manage the fallout from event cancellations. A virtual event is an online event tha...

October 14

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Date: October 14, 2020
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How Do You Optimize Your Homepage For SEO?

The homepage is a company’s virtual show window. When visitors come to your website and do not like what they see, they will leave. A good homepage is not only designed well, it is free of clutter and addresses questions that the target visitor would have. It will also have a call-to-action direct...

October 13

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Date: October 13, 2020
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5 Reasons To Revisit Your Website Content

The worldwide web is the best and the most effective way to promote and market your business. What is most important is not just developing a website, but to update it to keep it relevant, fast, and safe. Trends in web design are always evolving so are the trends in the products and services you [&h...

October 12

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Date: October 12, 2020
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Top 10 Software To Integrate With Your Webinars

Webinars offer a huge range of possibilities to gather information and data from its attendees. Simply connecting the live video with a marketing automation platform helps in building contacts with the prospective leads. A single webinar can help generate up to 1,000 leads if you have the right stra...

October 10

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Date: October 10, 2020
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10 Podcast Editing And Recording Software

There are now over 800,000 active podcasts with over 54 million podcast episodes currently available worldwide. Because of a low cost of entry, in the first ten months of 2019, a record 192,000 new podcasts have been launched. According to the Internet Advertising Bureau, and PriceWaterhouse, ad rev...

October 08

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Date: October 8, 2020
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Retargeting On LinkedIn

Retargeting is a great way to increase the impact on users who have shown an interest in your company. Retargeting also referred to as remarketing, is a form of online advertising which helps your brand stay in front of the bounced traffic after they leave your website. Retargeting is a tool designe...

October 07

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Date: October 7, 2020
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Top 10 UX Design Principles

Design principles are widely accepted guidelines, laws, and design considerations that the designers apply with discretion. In other words, they are fundamental pieces of advice for the designer to make easy-to-use, eye-catching designs. These are applied when creating, selecting, and organizing ele...