Articles

Covid 19 has worked as a catalyst for accelerating initiatives and ideas that were still in the wings and may have not have happened so soon if it was not for the pandemic. The future of social media may not look anything like what we have witnessed till now. Here is the forecast for social [&hellip...

Backlinks are the second most important ranking factor as stated by Google. These rankings play a vital role in driving traffic to your website, grow readership, and increase the audience base. An important element in building your website authority to improve ranking in search engine results pages ...

Content marketing is used by many businesses as a means to promote products and services, building a brand image, and reaching out to a new audience. Content marketing can be very effective when the focus is on creating original content that appeals to the target audience. AIDA can help grab the att...

The way to succeed in today’s competitive market is by reaching your prospective customers quickly. The majority of the buyers are looking for products online. This presents a huge opportunity for SMEs’ to focus their marketing efforts towards investing in a wide range of digital methods that th...

Each time Google updates its algorithm, it is moving a step forward in making the search experience easy and more relevant to the users. It is imperative to stay up-to-date with the latest features and updates by Google. As a part of the Search On 2020 event, Google made several announcements relate...

In-person events are a great way to network, make contacts, and distribute content. As businesses and governments look to tackle the impact of the pandemic, digital alternative for events has been the go-to option to manage the fallout from event cancellations. A virtual event is an online event tha...

The homepage is a company’s virtual show window. When visitors come to your website and do not like what they see, they will leave. A good homepage is not only designed well, it is free of clutter and addresses questions that the target visitor would have. It will also have a call-to-action direct...

The worldwide web is the best and the most effective way to promote and market your business. What is most important is not just developing a website, but to update it to keep it relevant, fast, and safe. Trends in web design are always evolving so are the trends in the products and services you [&h...

Webinars offer a huge range of possibilities to gather information and data from its attendees. Simply connecting the live video with a marketing automation platform helps in building contacts with the prospective leads. A single webinar can help generate up to 1,000 leads if you have the right stra...

There are now over 800,000 active podcasts with over 54 million podcast episodes currently available worldwide. Because of a low cost of entry, in the first ten months of 2019, a record 192,000 new podcasts have been launched. According to the Internet Advertising Bureau, and PriceWaterhouse, ad rev...