Writing Content for your Audience and Google

Writing a blog seems like a simple enough task these days. So many people are doing it, it must be easy, right? Well, it’s not as simple as it makes itself to be. Your blog’s success depends on two important things; your audience and its SEO rating on the web. If either one of them is lacking, your blog posts do not have much chance of being viral or even be read by the right audience. These two factors play together on a very delicate balance and if upset, it will affect your future blog posts. In this article, we will show you how to write a blog post that maintains this delicate balance between creating content that captures your audience and creating content that ranks you high in the search results.
Comprehending Internet Searches and Effectual Writing
Have you ever wondered why when you search for something, say “what happened to the titanic?”, you get tons of results but certain websites are on top and the rest are way down below? What constitutes this rank system? Well, this is Google’s SEO at work. SEO is Search Engine Optimization and doing this for your blog posts will ensure it always stays on top of the search results. The way Google’s bots determine which website goes high in rankings and which gets booted down is all in this SEO formula. If you use the right keywords in the right amount, meta tags, authority links and many more SEO tools correctly, Google will thank you for it by posting your website on #1 in the search results.
Writing for Google takes some serious skill. You should incorporate keywords into your posts, so that Google’s bots will catch it, without making the article sound too dull or sophisticated. Professional writers incorporate SEO tools into blog posts with such flow and finesse that the audience won’t even realize the article is written with SEO in mind. But that’s not all effective writing skills is needed for; you need to write for your audience as well. Creating engaging and interesting content is tricky and cumbersome, but once mastered; your audience will slowly become loyal followers of your blog as your posts capture their interests; every time.

Choosing the right keywords
The key to creating a blog post with the fragile balance between keywords for SEO and content for your audience is to not pepper it with keywords while also keeping the content leaning towards Google’s bots and not only your audience. The right keywords can define your position on Google’s search results. An easy way to determine which keywords you need is to use Google Keyword Planner; it shows you possible keywords and keyword phrases to optimize your search engine results.

Choosing the right headline
The right headline is crucial in ensuring that your audience clicks through to your article. Your headline should give your audience a glimpse into what the article or post is all about without having to open it. It should be short, crisp and to the point. It’s not hard to write effective headlines, just think from the audience point of view; what would they want to see? What would they have to see to click through to the post? Answering these questions makes this task simple as ever. There are different types of headlines and some of them are better than some others. To know more, read our article about blog headlines here.

Content: Creation and Quantity
Content that is fresh and up to date is relevant in increasing your click through rate. People and even Google prefer fresh content over heavily used and understood concepts rewritten to make it prettier. Write with passion and your posts will automatically fall into the sweet zone. Now, the question arises; How long should the post be? Well, back in the day blog posts were ideal at around 500 words but as of the latest statistics, 1200 words seems to be the optimum limit for most traffic.

To create the perfect blog posts, follow our steps and find yourself with the largest audience eager for your next post!


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