Benefits of PPC
What is PPC?
PPC or Pay Per Click is one of the tools you can use to promote a business in the online World. The PPC Model works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your ad.
There are many Pay Per Click platforms you can use but the most known are Google Adwords and Bing Ads. If you are new to PPC, you can also read my previous article ppc tips for beginners to get an idea of how you can better utilize PPC for a higher ROI.
#1 Fast Results
Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you can quickly create an adwords account, setup your ads and run them in the Google network and start getting traffic.
This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient when it comes to reaching your target audience in the fastest possible way.
#2 Measurable results
Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.
From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that provide you with all the information you need, data that is essential to marketing departments and CEOs.
#3 No dependencies on SEO or Google Algorithmic changes
I love SEO and for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices (Hint: View our comprehensive SEO checklist) BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.
#4 Reach the right audience
When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.
#5 Take advantage of business opportunities
Let’s say that you are selling web hosting packages and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant results.